When it comes to the marketing of cosmetics, the structural design of the product's packaging plays a very important social role in the promotion of sales. On the one hand, it ensures that the products of the company are kept safe, and on the other, more important front, it reflects the role that the packaging plays in the marketing management of the product. In the following paragraph, the...

At the moment, international brands control the majority of the high-end domestic market for men's cosmetics, while Chinese private brands can only compete successfully in the medium- to low-priced segments of the market. This is due to a variety of factors, the most obvious of which are defects in the packaging design. The concept of personalized design has entered the mainstream in Europe....